PopularDemandwas founded in 1999 with a vision for “consumer-in-control” marketing. Our first service — a site that allowed people to declare their opt-out/opt-in preferences for different types of direct marketing — was launched in March 1999.
Building on our success and unique understanding of consumer requirements for direct marketing in the Internet age, we have introduced a revolutionary new service: the PopularDemand Network™.
Our network of partners and consumers create a Cooperative Marketing Ecosystem™. Our unique relationship management framework gives consumers increased control over their marketing preferences, while allowing companies to market more effectively on the Internet. We have identified and assembled a proprietary collection of business rules that balance the marketer’s demand for sending e-mail with the consumer’s desire for controlling their inbox.
Investors include St. Paul Venture Capital, Perspective Capital, and individual investors. For more information on how your company can benefit by joining the PopularDemand Network™, please contact us.