Tips on Getting Top Food Packaging Design
A packaging design is a stylized form of functionalism. The purposes of packaging includes protection, carrying of the product and present-ability of the product. A good packaging serves the purpose of technicality and presentation. Technicality in terms of good packaging aims at the extension of the shelf life of the product by better protecting the food from all hazards along the production chain.
Plastic, cardboard and aluminum are the most common items used in food packaging.
An effective package design is obtained by following several tips. The first is knowing the brand identity this is because its the consumer first point of contact to the product.
So as to result to an effective package design question such as what their product is, their primary target consumer, how different is their product from similar products in the market and what is their company’s philosophy need to be asked. In order to ensure the package design is consistent with the brand identity and also guide in packaging shape, size, color and materials the various questions need to be asked. Launching of a new product to the market requires the package to communicate strongly and clearly through the use of the company’s name, design and logo. Packaging materials and design drive costs is another tip as there are key drivers for food packaging.
Materials, printing production and labor, long term savings and working with package designers are the key drivers for food packaging. Working with package designers as a key driver, the designers need to be interviewed in order to have diligent designers while at the same time secure the best prices. Investing in automated machines will be a huge cost but labor cost will significantly decrease resulting to long term savings.
Another key driver is printing, production and labor that is by making trade-offs. Another key driver is the material which involves the traditional and the greener package type. Material such as aluminum, glass, paperboard and plastic are types of traditional materials. Not only does the greener package an advancement in innovative and eco-friendly packaging materials but also that help with sustainable packaging materials.
Design approval for packaging results to acquisition of materials. In the case of a new design, a prototype is created once a design is approved. Other items are then packaged when the prototype package is deemed suitable for use. Issues relating to mass production is considered based on the package. For instance, issues relating to the use of technology in order to implement the mass production.
Other factors include energy and labor requirements. Labeling of the product results to definition the product that is all the ingredients used, shelf life, name among others and company details. Labeling is a part of the packaging process.